Brandon Jordan, MA

Senior Vice President Science & Research and Founder & Managing Director of Workforce Lifecycle Analytics

Brandon is an organizational psychologist and scientist focused on the study of people, attitudes, emotions, and behavior in the workplace. As leader in talent management and organization development functions in practice, he is focused on using practical, applied research and analytics strategies to build data and evidence-based people practices, processes, and tools to strengthen organizations through their workforce.

In his role with Leadership Worth Following (LWF) he leads the talent and organizational insights practice. Using science-based approach he is responsible for the internal research and development function, product development, thought leadership, and working directly with clients to develop solutions including: employee and leadership assessments, identifying high potential leaders, supporting leadership succession programs, competency model development, and measurement of the employee experience and engagement.


Brandon’s deep areas of specialization and nearly 20 years of experience are primarily focused in employee assessment and employee engagement/experience measurement using psychometrics and people analytics methodology. His passion is to help businesses grow and develop through their people by helping leaders 1) build their organization through hiring the right people, 2) the sustained development of the workforce, 3) and building better, high performing organizations through employee listening strategies. Prior to joining LWF Brandon founded Workforce Lifecycle Analytics where he currently leads sales, analytics, and consulting and previously worked for Willis Towers Watson, IBM, Kenexa, and Batrus Hollweg International.

Brandon has worked with a variety of Fortune 500 companies (Autoliv, Ball, Campbell Soup, Dow, Hess, Merck, Northern Trust, Northrop Grumman, Otis Worldwide, Republic Services, and Vertex Pharmaceuticals) and many other large to midmarket organizations across several industries (Defense, Energy/Oil and Gas, Finance/Banking, Foodservice/Restaurant, Food Production, Healthcare, Insurance, Manufacturing, Materials Science, Mining, Pharmaceuticals, Professional Services, Public Utility, Retail, Trucking/Logistics, and Waste Management).

Specific Areas of Expertise

  • Employee Assessment and Development
  • Employee Engagement/Experience Surveys
  • Competency Modeling/Job Analysis
  • People Analytics
  • Performance Management
  • Project Management
  • Psychometrics
  • Research Design and Data Analysis
  • Sales/Marketing Strategy
  • Selection System Development

Education and Credentials

Brandon completed his graduate training at the University of Tulsa where he received his M.A. in Industrial and Organizational Psychology and received his B.A. in Psychology from the University of North Texas. Brandon is also a member of the Society for Industrial and Organizational Psychology (SIOP), Society of Human Resource Management (SHRM), DallasHR (Dallas SHRM Chapter), as well as an active researcher in the academic community participating in conferences and studies contributing to scientific research.